New Way of Looking at Data Can Help Improve College Enrollment Insights and Student Retention

Every day, more colleges and universities are using data analytics to improve their admissions and student success metrics. But as the amount of student and organizational data increases, it can be hard to find the “needle in the haystack.”

From recruitment to alumni relations, one of the biggest student enrollment management challenges faced by universities is that most administrators in these roles are not data savvy. They may have trouble sifting through, visualizing, and deriving insights from all the data known about a prospect, applicant, or student. In some cases, they may not even know what they should be looking for.

The way colleges and universities collect and keep data also poses some challenges. Data is often housed in disparate sources and systems such as CRMs, Excel spreadsheets and PDFs. From here it’s imported into a multitude of crowded pie charts and scattergrams, making insights hard to glean.

Brad Lewis