Toyota Dealer Optimizes Marketing & Advertising Spend with SynGlyphX

ARLINGTON, VA--(Marketwired - April 21, 2015) - SynGlyphX , the leading provider of interactive data visualization and discovery technology, announced today that Sand Mountain Toyota is using SynGlyphX's software to optimize its marketing and advertising spend

"In the automobile business, you are constantly striving to drive awareness and foot traffic. We have been using a variety of advertising channels, but until we partnered with SynGlyphX, we really did not have the feedback we needed to guide our allocation of spend to advertising channels," said Mark Brickey, General Manager and President, Sand Mountain Toyota.

Brad Lewis